Client: Unilever - Retailer: Target

Ask: How can we sell more personal care products to shoppers each season? Target is the place to go for so many people and their general aesthetic is one of the reasons people gravitate to them. Target is about creating a look. And Unilever loves being a part of the Target vision, so they created a monthly “beauty book” print piece years ago to promote it. These looks include a seasonal look with an offer for their large array of products and are supplemented with banner ads, and e-mails to help promote it.

Team: Lindsay Ruddy (CD), Erin Pearson (ACD), Kevin Hill (SCW), Laurie Profitt (October - photographer), Jessica Van de Loo (AD),