Brainstorming ideas to tell to various clients within the VMLY&R Commerce agency
Client: Unilever - Dove
Dove is all about helping women be comfortable being their best selves. And an untapped market is the topic of failures. We as a society don’t talk about the positive of our failures and how in the end we grow from these moments in our lives. So Dove will champion these failures as moments of triumph and help people grow into better stronger individuals.
Team: Lindsay Ruddy (CD), James Mills (ACD), Tyler Yonchiuk (copy), Jessica Van de Loo (art)
The power of failures is important to growth in our lives. And unfortunately so many times people only see the negative in it. Dove wants to celebrate those failures. The beauty of our failures is the growth and perseverance we can learn from it. Dove will bring women who are olympians who have failed and persevered to talk about the moments they’ve grown from failure throughout their careers together at the olympics.
Client: Ferrera - Laffy Taffy
Laffy Taffy is always up for a good laugh so why not help those out of work comedians in Covid-19 times with the help of Laffy Taffy.
Team: Lindsay Ruddy (CD), Kelvin Hill (copy), Jessica Van de Loo (art)
Client: Redfuse - Colgate
Colgate is all about helping people get and keep a white smile. So during times of Covid-19 Colgate wants to help you continue to show your pearly whites during these tense times.
Team: Lindsay Ruddy (CD), Paula Righetti (strategy), Jessica Van de Loo (art)
